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Salesforce: Supercharged CRM for Political Campaigns

By Trace Anderson People frequently ask me, what is a CRM?  The simple response is a varied statement about Customer Relationship Management or Consumer Relationship Management.  However, that inevitably invites the next question…what does that mean?  The truth is, it means a lot of things.  Look no further than the website, the CRM leader, and their annual mega event Dreamforce to begin to understand the constantly evolving natureRead more