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Salesforce: Supercharged CRM for Political Campaigns

By Trace Anderson People frequently ask me, what is a CRM?  The simple response is a varied statement about Customer Relationship Management or Consumer Relationship Management.  However, that inevitably invites the next question…what does that mean?  The truth is, it means a lot of things.  Look no further than the Salesforce.com website, the CRM leader, and their annual mega event Dreamforce to begin to understand the constantly evolving natureRead more

Political Tech Awards for CFB Strategies

CFB Strategies brings home four “Pollie Awards” for 2016 Campaign Cycle

  New York, N.Y. — Political tech firm, CFB Strategies, received four 2017 Pollie Awards at the American Association of Political Consultants annual conference in Huntington Beach, CA. Awards included gold for “Best Overall Fundraising Campaign”, “Best Use of Social Media”, “Best Use of Website/Donation Page” and silver for “Best Use of Email”. The awards were given for CFB’s work in the 2016 presidential election. While the projects creditedRead more